“Do you know Hyundai Car’s CSR?” and “If you know that, the campaign is what?” The result is that: only 18% people know the Hyundai Car’s CSR (Graph 2), and they know only ‘gift car campaign’ or ‘bus concert’ implemented as TV commercial.
These results showed temporary advertising, Hyundai Car current do, is difficult to build continuous image and relationship with public.
commodore(43-bus), so customer who watch a homepage feel dissatisfaction and confused. also hotel far from the subway station. Customer limousine service providing by passenger van reducing hotel commodore image.
2. Hotel interior approach
Corridor's light so dark, feeling visiting commodore hotel people gloomy and shadowy mural decoration decreasing mural value. also celling not fixed
Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
image "Stylish "in young generation's mind.
3. Competitive advantages of S beer
1) S-beer came out of the beer market aimed to catch ‘Cafri’, which is number one beer in the premium beer market, by selling more than 1 million boxes. By now, the market share in beer industry, HITE beer has about 52%. It’s more than 48% which is Cafri and Budwiser’s marke
established.
- Lhasa Airport, which began operation with flights
to Beijing and Chengdu.
1966~1976 - Cultural revolution
1985 - Tibet opened to mass tourism.
1986 - China Tibet Tourism Bureau was founded.
1989 - Protests in Tibet
2006 - Qinghai-Tibet Railway opened.
2008 - Protests spread to other Tibetan-settled regions.
2009 - About 174,900 inbound tourists
The papers concentrated mainly on the fast food restaurants located near the school. According to the studies of “The Effect of Fast-Food Restaurants on Obesity and Weight Gain” hosted by Janet Currie, Stefano Della Vigna, Enrico Moretti, and Vikram Pathania, they measured on the students of California the obesity rate, which ranked 33% during 1999~2007. Based on CDC, applying NHANES data rep
and Volvo have been to neither the 2004 nor the 2005 editions. On the other hand, Renault would attend every two years. However, the 2006 edition of the autoshow was considered a failure and a fraud since over 15 carmakers missed the event, including Volkswagen Group, Renault and Peugeot. After the 2006 edition and for the first time since 1994, SIAM wasn't hosted in 2007, but it was stated that
the capital and largest city of the Netherland
Geography
Is located in the province of North Holland in the west of the Holland
Is intensely urbanized, as is the Amsterdam metropolitan area surrounding the city.
Comprising 219.4 square kilometres of land
Has 4,457 inhabitants per km2 and 2,275 houses per km2.
Parks and nature reserves make up 12% of Amsterdam's land area.
Free Pub
and a partner opened the small cocktail bar Pop (Kleitou 10B; 30-210-322-06-50) in June of 2001. “We came here to have space around us. We just wanted a place where our friends could come and have drinks and hear great music.”
These days, if you can find a spot at the perpetually gridlocked bar, you’ll find that Pop still houses a range of great local D.J.’s playing everything from no-wa